// Don’t Raise If… (Post 2 of 5)

Feb 3

Don’t raise if you don’t have traction.

Before you raise, you need something that's working.

Not at scale.

Not perfect.

But working.

This could mean:

* Customers using and loving the product

* Revenue, even if small

* Repeat engagement or early retention

* A growing waitlist that’s converting

* Credible partners or pilots lined up (with Letters of Intent)

Investors are looking for signals that your idea isn’t just good.

They want to know it’s one people want.

If you’re still figuring out who your customer is, what problem you’re solving, or how to deliver it, focus there first.

Next, go for traction.

Then, go for funding.

// Don’t Raise If… (Post 3 of 5)